During the rainy season, moisture-proof and dehumidification are hot topics of discussion among citizens, which has also given rise to the "rainy economy". In recent days, reporters have visited the first tier home appliance market and found that small home appliances with dehumidification functions are selling well. Stimulated by the Wenzhou "trade in old for new" consumer subsidies, high-quality home appliances with laundry and drying functions are also experiencing sales peaks.
In Wenzhou Home Appliance City, citizens are gradually entering stores to choose home appliances. In the exhibition area of Wenzhou Zhenzhenghui Trading Co., Ltd., many citizens are inquiring about the drying machines of the "Daewoo" brand series. "Mainly because there is a child at home whose clothes need to be changed and washed every day. Considering this, it is better to buy a small washing and drying machine." Ms. Shi, a citizen, said, "It happens that '618' is coming, so it is more convenient and intuitive to choose from offline stores."
As the general agent of the "Daewoo" brand series in Wenzhou, Wenzhou Zhenzhenghui Trading Co., Ltd. has launched equivalent promotional activities based on the online "618" campaign. "Recently, the reception and consultation volume of the dryer series products has shown a significant upward trend in both retail and wholesale, and we have also taken the opportunity to increase our promotional efforts," said Xiong Tao, the sales manager of the company.
According to the Wenzhou "trade in" consumer subsidy, from June 10th to December 31st this year, Wenzhou launched a "trade in" consumer subsidy for household appliances, with a maximum subsidy of 1000 yuan per user. Under the policy of "exchanging old for new" and the promotion of "618", combined household appliances with laundry and drying functions have become popular consumers in the field of high-quality household appliances with high average customer value.